A personal journey of trying to make a living online while wrestling with life.

I Want to Be Able to Sunset A Project

The difference between sunsetting and abandoning a project

Around July 2012 was my first attempt at creating a website. Since then I've been starting dead-end projects.

There was a lot I didn't know back then that I know now. One of those things is that it's fucking hard to get traction.

For many years, I was stuck in a trap of building digital products halfway through, then abandoning them because I didn't get traction.

I can't say those projects were sunsetted because, honestly, they were never fully launched. A landing page does not a launch make.

Today, as I work on new projects - which have by many measures been already more successful than my first dozen projects - I have my eyes on giving it enough of a go so that if I quit, I can say it has been sunsetted, rather than abandoned.

Sunsetting a project assumes it was a fully functional and possibly, momentarily a viable project. It assumes you gave it your all and, in the end, made a conscious decision to let it go.

Sunsetting is okay. There's no shame in it. But, I still hold a lot of shame around the abandoned projects I carry on my back.

One year ago, my vision was towards building an unicorn. Today, my vision is towards building something that I can genuinely call "sunsetted" if I choose to stop working on it.

My inspiration for this post was Val Sopi's Handmade Spaceships website.

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